Author Archives: Earl Pena

The Ways to Convince a Home Buyer


Real estate business is
quite booming and home sellers are doing everything they can to attract home
buyers. However, what makes a person really want to buy a home?

Today, business’s
success is determined by marketing and interpersonal skills and you will need
every bit of skill to convert that home buyer into a homeowner.

It is every person’s dream to own a house,
which they can always go to every day without ever having to pay rent. But as a
home seller, how do you convince someone to buy a house?

· Create
an atmosphere of trust
; as a home seller, you need to
create an atmosphere where there is trust between you and the home buyer. Make
the buyer as comfortable as you can.

will make negotiation easy and increase your chances of converting that buyer
into a homeowner. If the buyer perceives you to be mischievous or
untrustworthy, he/she will shy away from buying that home.

· Be
; this is a quality that has been ailed since
elementary school, and it applies to any field of life. When a home buyer meets
a confident home seller who is in control of his skills, he/she will be more
willing to buy a home from such seller.

a home buyer meets a confident home seller, he/she tends to approve and view
the home seller as knowledgeable and professional.

· Communicate
fluently and be attentive
; being able to communicate well
with a client and answering questions sufficiently will lead to high customer
satisfaction and probably conversion.

as a home seller, listen to your clients keenly and communicate to them eloquently,
answering any question a home buyer raises to the best of your knowledge. How
can you convince someone to buy something if you cannot talk to them effectively
and efficiently?

· Show
; imagine if you walked into a store and you wanted
a snack. You realize it is beyond your
reach and attempt to call the store owner to pick it for you, but you notice
he/she is not interested. Will you still be interested in buying in that store?
Definitely, not.

when a home buyer seeks your services, show genuine interest and help him/her
through the buying process by giving the best services you can.

· Be
; sometimes people want to buy a home, but they are
not sure which to pick. As a wise home seller, help that home buyer make a
decision by persistent reinstating why you offer the best house in the market.

don’t take your persistence too far; always read the mood.

· If
possible show what you are selling
; sometimes home buyers
rely most on information that is provided by home sellers and in some instances
they doubt its truth.

if you can take the client for site seeing, he/she will be obliged to buy the
home as he/she will easily believe the information that was provided earlier.
In business, seeing is believing.


Therefore, when you see
that home buyer and you wish to convince him/her make sure that you have your
best communicator who is confident, caring, persistent and able to create an
atmosphere of trust.

Use Virtual Tours to Increase Sales

One of the most powerful forms of photography a real estate agent (company, listing, or broker) can use is virtual tour photography. Since a lot of real estate buyers are searching online for homes, them being able to  “walk through” the entire house by the use of a virtual tours is priceless.

In my experience, working as an agent in a desirable place to move and retire too, we get a lot of searches from out of the area and even out of the state. When the bulk of your buyers are looking online to purchase their home, you want to provide as much imagery as possible.

The way your real estate photography is provided can make or break hitting your sales goals. The proper type of visuals can convert someone from just looking around online to someone picking up the phone, booking a trip, and coming into view the property.

And I’m not just talking to my residential real estate people, but also people who manage commercial real estate as well!

You have people looking for office space to lease, wouldn’t it be nice if they could tour the entire office right from their own couch and pajama pants?

You’re damn right it would!

There are many real estate photography companies popping up all over the country, go ahead and do a search to start pricing out virtual tour photography and start bringing your listings from bland and boring to exciting and converting!

Or, just get it done yourself! Below is a video you can watch that will explain how you can go ahead and knock out the virtual tours yourself and possibly save on paying for the service.

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